Make Your About Page Unforgettable

Chosen theme: Crafting Compelling About Pages for Designers. This edition shows how to transform your story, visuals, and voice into a trust-building page that wins ideal clients and sparks real conversations. Stay to the end and share your draft for feedback.

Why Your About Page Matters in Design

The Trust Engine Behind the Portfolio

Clients often scan portfolios, then click About to decide if you’re the right fit. They want values, process, and personality. Tell them why your design lens exists, then anchor it with proof and next steps they can act on.

Anecdote: The One Paragraph That Doubled Replies

A freelance illustrator swapped a generic bio for a first-person paragraph about sketching band posters in high school. Inquiries doubled in a month because readers finally recognized a relatable, lived motivation instead of vague claims.

Invite Readers Into Your World

Use a warm, direct welcome that sets context: what you design, for whom, and why it matters. Ask readers to reply with their challenges, subscribe for makeovers, or send a brief—encouraging a dialogue rather than a silent exit.

Shaping Your Origin Story with Purpose

Highlight two or three pivotal experiences that shaped your design philosophy. Maybe a failed project taught you to prototype earlier, or a volunteer gig unlocked accessibility thinking. Use moments that connect to how you work today.

Shaping Your Origin Story with Purpose

For every story beat, show what changed in your practice. “After testing with non-native speakers, I simplified microcopy and increased completion rates.” Cause and effect transforms anecdotes into evidence, helping clients trust your judgment.

Voice, Tone, and Personality Clients Can Feel

First-Person, Active, and Plain

Use “I” or “we,” strong verbs, and everyday words. Replace buzzwords with specifics: “I run one-week concept sprints and three-week iterations” beats “I deliver agile, user-centric solutions.” Specific language builds credibility and reduces confusion.

Confidence Without Hype

Pair results with humility. “I led the redesign that reduced drop-off by 19% with a cross-functional team” feels grounded. Invite readers to ask how you measure outcomes, and offer to share a case snippet if they subscribe.

Consistency Across Channels

Match your About page voice to LinkedIn, portfolio case studies, and email replies. Consistency reassures visitors they’ll get the same collaborator throughout the project. Encourage readers to follow your newsletter for tone and process updates.

Visual Composition: Biography Meets Interface

Show yourself at work—sketching, testing, whiteboarding—rather than a stiff headshot alone. Contextual imagery quickly explains how you operate. Add alt text describing the activity so readers and assistive tech users understand the scene clearly.

Visual Composition: Biography Meets Interface

Use a strong H1, succinct intro, and short paragraphs with subheads. Employ generous line height and readable contrast. Call out pull quotes or data points as anchors that preview your value without demanding a full read.

Proof Without the Boring Bits

Use one or two-line quotes that highlight collaboration and outcomes: speed, clarity, or measurable improvements. Attribute with names and roles when permitted. Invite readers to request the full story via your newsletter or contact form.

Proof Without the Boring Bits

Place small previews to two ideal case studies that support your positioning. Tease the challenge, your approach, and one metric. This lets curious readers go deeper without overwhelming those who just want the story headline.

CTAs That Respect Creative Process

Offer a simple button like “Start a conversation” leading to a short form that asks for goals and timeline. Set expectations on response time. Invite readers to mention this article for a thoughtful, personalized reply.

CTAs That Respect Creative Process

Not everyone is ready to talk. Provide links to a curated case study, a process page, or a newsletter sign-up. Encourage visitors to reply with one problem they’re trying to solve, and promise a practical resource in return.

Accessibility, Inclusion, and Global Reach

Readable Language and Structure

Write short sentences, define uncommon terms, and use descriptive subheads. Ensure headings follow a logical order for assistive tech. Ask readers with screen readers to share feedback, and commit to improving based on their experiences.

Contrast, Alt Text, and Keyboard Paths

Meet contrast guidelines, provide alt text that adds meaning, and ensure all interactive elements are reachable via keyboard. Invite visitors to report any barriers so you can fix them and document your accessibility approach openly.

Cultural Sensitivity and Time Zones

Avoid idioms that may confuse international readers. Include working hours and time zone to set expectations. Encourage global clients to share preferred collaboration tools, and mention your experience running asynchronous reviews when schedules don’t overlap.

Measure, Learn, and Iterate

Behavior Signals to Watch

Track scroll depth, time on page, exit rate, and clicks on case teasers and CTAs. If readers bounce after your first paragraph, test a stronger hook or a tighter summary of who you help and how.

A/B Testing With Care

Test one element at a time: headline clarity, photo style, or CTA phrasing. Give each test enough traffic to learn. Share your results with our community and subscribe to see how other designers iterate effectively.

Keep the Story Current

Revisit quarterly. Update metrics, swap outdated projects, and refine your positioning as your focus sharpens. Invite readers to tell you which part felt most compelling, so you can amplify what resonates and trim what doesn’t.